Rebecca Kidder

Rebecca Kidder
Senior Interactive Producer
rk@rebeccakidder.com
San Francisco, CA

SUMMARY Over thirteen years of professional experience as a project manager of interactive deliverables. Department management of creative and engineering teams up to 20. Expertise includes cross-functional team facilitation, client management, technical strategy, process design, resource allocation, and technical writing. Capable of articulating complex technical requirements for account and creative teams and translating business requirements for development teams. Experienced in proactive project planning to ensure quality creative delivered on time and within budget.
EXPERTISE
  • Project Management : Resource Allocation, Team Management, Schedule Development and Risk Assessment
  • Communications: Account Management, Budget Management, Contingency Planning, Technical Vocabulary, Cross-Functional Facilitation
  • Project Documentation: Technical Requirements, Functional Specifications, Information Architecture, User Flow Charts, Use Cases
  • User Education: Training Materials Authoring, Course Leadership
  • Software: Proficient in standard management applications on Windows, including Word, Excel, Project, Visio. Knowledgeable of major online development platforms and systems including .Net, PHP, AJAX, etc.
EXPERIENCE  
10/07– PRESENT

MCcann Worldgroup
Senior INTEGRATED producer

McCann SF includes both McCann Erickson and MRM Worldwide and is an industry leader in advertising. Working with large teams of expert contributors, I facilitate the design and development of websites, widgets, and online advertising. I oversee junior producers on their projects and also handle complex projects as primary producer. Notable campaigns include:

10/04– 10/07 MARKER SEVEN
DIRECTOR, CLIENT MANAGEMENT

Marker Seven, www.markerseven.com, provides design and development of Web applications, creative media and online advertising. As primary project and account manager, I handled all aspects of Interactive product delivery. Sample client projects include:

  • Blue Shield of California: Interactive Flash media, agent proximity search
  • Cardinal Health: Flash, video and audio CME webinars
  • Ghirardelli Chocolate: Corporate Web site and supporting creative
  • Palamida: Web site, Flash demos and microsites
  • Real Age: Email campaign
  • Ritz-Carlton: Email marketing campaigns for Lake Tahoe properties
  • San Francisco Education Fund: Web site, microsites
  • Wageworks: Flash demo of offerings
9/03 -12/03

Publicis Dialog
PROJECT MANAGER

Publicis Dialog, www.publicis-dialog.com, is an international marketing agency. As a short-term contractor, I handled a few key projects:

  • Microsoft Business Solutions: Online ad banners and microsite, interactive Flash movie for tradeshow
  • Hewlett Packard: A microsite with tracking features to support an online advertising campaign for HP laptops
  • Project OpenHand: Online banners to match print ads and billboards
  • Publicis Dialog (internal): An interactive multimedia holiday CD-ROM
6/01 – 10/04 CONNECTED-DOTS
PRINCIPAL & LEAD PRODUCER

Connected-dots was a network of Interactive contractors, working together to meet the demands of larger clients. I managed client relationships, quoting and invoicing, project documentation, and the development of web projects, drawing on the skills of designers and programmers. A few key projects include:
4/00 – 10/00 EXACTLY! VERTICAL
SENIOR PRODUCER

Exactly! was a start-up which developed software to support professional photographers. I was responsible for the production of a new Web-enabled stock photography service, including:

  • Documentation of business, marketing and technical specifications
  • Management of freelance designers and programmers
  • Focus group study of photographers to streamline business process
  • Survey of ad agency photo researchers to determine licensing needs
5/97 – 4/00 BRAVO! MARKETING
Bravo! Marketing is an integrated marketing agency: www.bravomarketing.com.
2/98– 4/00 DIRECTOR, INTERACTIVE

As executive contact on web accounts and direct manager of web designers and developers, I managed implementation of all Interactive projects. We produced online advertising, microsites, extranets and full Web sites. Highlights include:

  • Hiway Technologies: Managed the “Every Six Minutes” campaign which was awarded The Most Recognizable Ad by consumers in 1999
  • Heidrick & Struggles: Managed the first Extranet in the executive search industry and decreased the client’s time-to-complete by half
  • Valueclick: Managed the brand, website and first set of ad banners for this industry ground-breaker
5/97 – 2/98 PRODUCTION MANAGER

As Production Manager, I produced print ads and HTML and served as traffic manager. As primary client contact for printed and online design, I expanded the graphics department and allowed the young agency to provide industry-leading Interactive services to clients. Sample projects include:

  • Hyundai Monitors: Print advertising campaign, website and print collateral
  • Critical Path: Identity design, website and corporate launch
1995-1997 APRIL FOOL PRESS
As co-editor of literary journal obscure, I provided writing, editing, page layout, production and promotion services. I also designed, developed and promoted our Web site, which received international recognition as one of the first e-zines.
EDUCATION

john F. Kennedy University
Orinda, California
B.A. in Liberal Studies, 1996
BOARDS SAN FRANCISCO WOMEN ON THE WEB
President: 2003 - present; Vice-President: 2001-2003
A non-profit to support women in technology www.sfwow.org
 

Rresume in PDF format is available for download here.
References available on request.